We Provide Integrated Digital Marketing Services for Law Firms
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Witness tangible improvements in your rankings, traffic, and number of leads.
Our Customized Digital Marketing Solutions for Law Firms Will
Market JD is a full-service law firm marketing agency based in Chicago. We help firms across the country attract more qualified leads, strengthen client relationships, and grow their revenue. Because we work exclusively with consumer law firms, our strategies are shaped by what actually drives results in your practice areas. And since we handle design, SEO, PPC, and analytics all in one place, you know what’s working, and we use those insights to keep improving your results over time.
Get discovered, trusted, and chosen no matter where clients search. Call Market JD at (312) 970-9353.
Table of Contents
Who We Are
Our legal marketing specialists bring over 20 years of combined experience to the table to help you get more qualified cases. We work with law firms of all sizes, from all over the United States, and we deliver results.
What We Do
Law Firm Marketing
At Market JD, our team takes a holistic approach to making sure your law firm gets seen. We combine proven digital marketing strategies in SEO, AEO, PPC, content creation, website design, and analytics to help you attract more qualified leads and grow your practice. Whether it’s building authority in your practice areas, improving your visibility in search results, or strengthening your referral network, we tailor every campaign to deliver measurable results.
Law Firm Website Content
Your website content is the foundation of every successful marketing strategy. With more than a decade of experience writing for law firms, we craft pages, blogs, and articles that answer client questions, highlight your strengths, and position you as a trusted authority. Quality content draws visitors to your site, keeps them engaged, and helps turn them into clients.
Law Firm Website Design
Our website design team creates professional, distinctive layouts tailored to your firm’s personality and goals. We build clean, intuitive websites that inspire confidence and guide visitors to take action. Your input matters throughout the process, ensuring the finished product communicates your message, your way.
Lawyer SEO
Our in-house SEO team helps your firm earn higher search rankings and attract more qualified traffic. We use advanced tools and data-driven strategies to identify valuable keywords, optimize your site, and improve visibility across all major search engines. The result is more prospective clients discovering your firm when they need you most.
Local SEO for Lawyers
When people search for a local lawyer, they often contact the firm they find first. We make sure that’s you. Our local SEO strategies highlight your location, practice areas, and reputation, so your firm appears prominently in Google’s local results and map listings. With years of experience optimizing for the local search landscape, we know how to help your firm stand out and capture more calls from nearby clients.
Link Building for Lawyers
We build your site’s authority through high-quality backlinks from trusted, relevant sources. These connections signal to Google that your site is credible, helping your pages rank higher and attract more organic traffic. Our approach emphasizes quality over quantity. Each link is chosen to enhance your visibility, not just your metrics.
AI Optimization for Law Firms
The way clients discover lawyers online is changing. Platforms like Google AI Overviews, ChatGPT, and Apple’s World Knowledge Answers are reshaping search behavior. Our AI optimization strategies prepare your firm for this shift by aligning your content with real client questions, structured data, and emerging AI search formats. We help ensure your firm stays visible as technology, and your clients, evolve.
Law Firm PPC
Pay-per-click advertising delivers immediate visibility for your firm in competitive markets. We create targeted campaigns that place your ads in front of people searching for your services, in the locations you serve. With careful keyword selection and ongoing optimization, we help you generate high-quality leads while keeping your cost per acquisition efficient and predictable.
Social Media for Law Firms
Social media gives your firm a direct line to your audience. Platforms like Facebook, LinkedIn, and Instagram help you connect with former clients, attract new ones, and build professional relationships that lead to referrals. Sharing your website content on social media platforms also helps you earn backlinks from other reputable sites, increase brand awareness, and grow your practice.
Analytics for Law Firms
Market JD’s proprietary analytics platform gives you full visibility into your marketing performance. We track every lead back to its source, measure ROI across channels, and provide law-firm-specific insights that help you invest your marketing budget with confidence. With real-time reporting, you’ll know which campaigns deliver the best results, and where we can refine your campaigns for even stronger performance.
Who We Serve
We work with law firms that focus on helping people and businesses through some of life’s most important legal matters, including:
Personal Injury
Criminal Defense
Family Law
Immigration
Employment Law
Bankruptcy
Business
Estate and Probate
Why Your Law Firm Needs Market JD
Each year, the digital landscape becomes more complex. Prospective clients don’t follow a single path anymore. They move between Google searches, AI platforms, online reviews, and social media before choosing a lawyer. To compete, your firm’s online presence must be professional, optimized for SEO and AI, and supported by data-driven insights.
Your first impression is often online. Prospective and existing clients look to your website to learn about your attorneys, track record, and practice areas. A strong digital strategy ensures you appear wherever clients search, with messaging that builds trust and visibility, supported by measurable performance data.
Our president and founder Rafi Arbel is a former litigator who understands firsthand how law firms operate and what it takes to win new clients. His experience managing his own firm inspired him to create an agency dedicated exclusively to helping law firms succeed in today’s competitive online marketplace.
Market JD integrates SEO, AI visibility, website design, PPC, social media, and analytics into one strategy built specifically for attorneys. With our proprietary analytics platform, you’ll see exactly which efforts drive results.
Rafi Arbel
CEO & Marketing Expert
MarketJD
CEO & Marketing Expert
MarketJD
We Help You Get an Edge on the Competition
If you’ve browsed other attorney websites recently, you may have noticed that many of them look the same. That’s because most marketing agencies rely on cookie-cutter templates and one-size-fits-all strategies. The result is generic websites and campaigns that fail to stand out in competitive legal markets.
At Market JD, we take a different approach. We take the time to understand your firm, your goals, and your market. Our team creates tailored digital marketing strategies that integrate SEO, AI visibility, website design, PPC, and social media into a plan built for law firms, not mass-market businesses. Every campaign is tracked and measured through our proprietary analytics platform, so you know exactly which efforts deliver results and where to invest for maximum growth.
Built on talent. Driven by excellence.
What Separates Our Law Firm Marketing Agency From the Rest?
Helping law firms grow since 2010, Market JD is not your standard digital marketing agency. Unlike firms that split their focus across industries, we work exclusively with attorneys and law firms nationwide. This specialization allows us to design strategies that actually reflect the competitive, high-stakes, and constantly changing realities of the legal marketplace. When you partner with Market JD, you’ll benefit from:
An Integrated Solution
We bring SEO, AI visibility, website design, paid advertising, and social media campaigns together into one unified strategy. Integration ensures that every channel supports the others, creating stronger visibility and more consistent results.
A Proprietary Analytics Platform
With our exclusive Insights JD platform, you see which channels, campaigns, and content deliver your best cases. This transparency allows your firm to invest marketing dollars more effectively and grow with confidence.
A Highly Customized Approach
Every law firm has its own story, strengths, and goals. We spend time listening to our clients and tailoring strategies to fit each firm’s unique needs. Our marketing solutions are designed specifically for your practice, so your message resonates with the right clients and produces measurable growth.
A Culture of Innovation
Google’s rules are only the starting point. To help you stand out, we constantly test new strategies across SEO, paid media, social, and AI-driven search. Our commitment to innovation ensures your firm stays ahead of competitors in an evolving digital landscape.
A Proven Process Management System
Marketing a law firm requires precision and coordination. We use advanced project management systems and technology to keep every campaign on track. From website content and SEO campaigns to analytics reporting, our structured process ensures no detail is overlooked, and no opportunity is wasted.
Grow Your Online Presence With Market JD
Working with an agency that speaks your language means building an integrated law firm marketing strategy that connects with prospective clients where they are searching. At Market JD, we combine SEO, AI optimization, and legal industry insight to drive qualified traffic, build trust, and generate new cases for your firm.
We strengthen your online presence by connecting your site with relevant high-authority websites, optimizing directory listings, and creating content around practice-area keyword terms your prospective clients are searching. Aligning SEO and AEO with paid advertising campaigns, social media, and modern website design maximizes visibility and conversions, creating results you can track through our analytics platform.
Before digital changes take place, we spend considerable time communicating with your firm to understand:
Your strengths
Whether it’s your attorneys’ experience, firm culture, technology, operations, or location, every law firm has assets that competitors can’t replicate. We help identify and showcase what sets your firm apart.
Your opportunities
Effective marketing starts with understanding the competitive landscape. SEO and AEO research specific to your location uncovers keyword terms and practice areas where your firm can gain visibility and rank more effectively.
Your vision
A law firm website shouldn’t just exist online. It should attract new clients and drive growth. We align your website, content, and campaign strategies to target markets that deliver the strongest return on investment.
When you work with Market JD, our law firm marketing agency will:
Guide Your Website Design Without the Headaches
We know attorneys don’t have time to spend hours on design decisions. Our team makes the process simple by offering clear recommendations, modern layouts, and features that engage prospective clients while reflecting your brand.
Create Professional, Optimized Legal Content
We develop content that explains your services in plain language, reflects your practice areas accurately, and incorporates SEO and AI optimization so clients, and search engines, can easily find and trust your firm.
Drive Visibility With Law-Firm-Specific SEO
From keyword research to technical SEO, we use proven strategies to maximize your online visibility. By targeting the terms prospective clients search, we help your firm rank higher and convert more visitors into clients.
Provide Data-Driven Insights
With our proprietary analytics platform, you’ll see exactly where leads originate, which campaigns perform best, and how your marketing investment generates results.
to receive a free quote and start increasing your client base today.
