Content is king in today’s digital marketing strategy. Millions of companies, from the largest Fortune 100 corporations to single owner operations on Etsy, are using content marketing to reach out to customers, build a brand, and cement their place in the market.
There are many opportunities for lead generation that law firms can overlook when developing marketing for personal injury lawyers. In an ultra-competitive market, it is important to make every lead count, and develop a sound strategy to cultivate useful leads. Here are ten different tools, tips, and strategies that law firms can use online to help […]
A well-designed lawyer website is easy to navigate and full of valuable, actionable content. It should be a pleasure to read, and current and prospective clients should be able to easily and quickly find information about the firm. Follow these 5 web design rules to improve your law firm website and convert more visitors into […]
Marketing makes all the difference, but the medium is more important than money. Thanks to search engines and social media, the most expensive marketing options aren’t necessarily the most effective, because your small law firm may outrank larger competitors online. Instead of spending your marketing budget on advertisements that simply spread your law firm’s name and […]
Consider the big picture: what’s the purpose of your law firm website and internet presence? Firms have different reasons for being on the web. Some want direct leads, most (should) want to demonstrate thought leadership, while more than a few just want a digital identity. Whatever the reason, there is one purpose they all share: […]
If you’re not using email marketing to regularly communicate, you’re leaving money on the table. Attracting a new client, one that has no connection to your law firm, is far more expensive than getting repeat business from a former client. Given that, why wouldn’t every experienced lawyer start with email marketing before any other kind? […]
Facebook is the world’s most popular social networking website. The Facebook platform makes it easy for you to connect and share with your connections online, and it has dramatically changed the way many people communicate. As more and more people join Facebook, it has become easier than ever to share updates and experiences, not just […]
With so many social media platforms available, it may seem overwhelming to think about adding another to your repertoire. But if your law firm is not on Google+, it should be. Google is all about content, and Google+ is now the second largest social media network after Facebook. If you or your firm regularly […]
The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics. How to Write the Perfect Blog Post Writing the perfect blog post is easier than you think. Your headline gets read more than anything else on your website. Learn more […]
Ever wonder why some law-firm websites bring in a steady stream of qualified prospective clients while others, maybe yours, sit on the sidelines? Any lawyer who has run even a few searches on Google realizes that visibility on the Net, generally speaking, has little to do with the competence or reputation of the attorneys at […]
Contact the leading lawyer marketing professionals at Market JD at (312) 970-9353 to receive a free quote and start increasing your client base today.
