The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics. 5 Important Ways Your Website Impacts Your Online Marketing Efforts Digital marketing is comprised of various factors, from display advertising to SEO to social media. But at the heart of […]
Not all law-firm marketing strategies are created equal, and every day seems to bring a new “it” system that marketing “gurus” swear is the answer to all your business needs. You can’t try them all, but in an effort to cut out the hype and zero-in on effective tools, some site owners overlook one of […]
MarketJD is heading to sunny San Diego for the Social Media Marketing World conference. The event’s being held from the 26th to the 28th and the two days of panel discussions and in-depth presentations look like they’ll give us a lot of insider info we can use to improve our own attorney internet-marketing efforts. Here […]
Consider the big picture: what’s the purpose of your law firm website and internet presence? Firms have different reasons for being on the web. Some want direct leads, most (should) want to demonstrate thought leadership, while more than a few just want a digital identity. Whatever the reason, there is one purpose they all share: […]
If you’re not using email marketing to regularly communicate, you’re leaving money on the table. Attracting a new client, one that has no connection to your law firm, is far more expensive than getting repeat business from a former client. Given that, why wouldn’t every experienced lawyer start with email marketing before any other kind? […]
Facebook is the world’s most popular social networking website. The Facebook platform makes it easy for you to connect and share with your connections online, and it has dramatically changed the way many people communicate. As more and more people join Facebook, it has become easier than ever to share updates and experiences, not just […]
With so many social media platforms available, it may seem overwhelming to think about adding another to your repertoire. But if your law firm is not on Google+, it should be. Google is all about content, and Google+ is now the second largest social media network after Facebook. If you or your firm regularly […]
The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics. How to Write the Perfect Blog Post Writing the perfect blog post is easier than you think. Your headline gets read more than anything else on your website. Learn more […]
Ever wonder why some law-firm websites bring in a steady stream of qualified prospective clients while others, maybe yours, sit on the sidelines? Any lawyer who has run even a few searches on Google realizes that visibility on the Net, generally speaking, has little to do with the competence or reputation of the attorneys at […]
The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics. A More Personalized LinkedIn Homepage LinkedIn was busy with updates this month, adding more personalized insights to users’ homepages, specifically for the features “Who’s Viewed Your Updates” and “You Recently […]
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