Author Archives: Rafi Arbel

Six Reasons You Should Care About Your LinkedIn Endorsements

You can’t help but notice them. By now even the infrequent visitor to LinkedIn has been invited to endorse his connections, in batch or individually. Critics deride the endorsements as inaccurate, irrelevant or without meaning. For those who aren’t familiar, endorsements require little effort on the person making the endorsement. LinkedIn serves up your connections, […]

The Do’s and Don’ts of Blogging for Lawyers: Crafting Content that Gets Noticed

Lawyers spend a lot of their time writing. They draft briefs, pleadings, demand letters, opinion letters, settlement agreements, contracts, wills, trusts and other important instruments. But most of them, in my experience, struggle with writing content for social media and for their blogs in particular. They have learned from marketing experts and some successful rainmaking […]