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Standing Out In A Sea Of Content

Content is king in today's digital marketing strategy. Millions of companies, from the largest Fortune 100 corporations to single owner operations on Etsy, are using content marketing to reach out to customers, build a brand, and cement their place in the market.

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Ten Ways to Generate More Law Firm Leads Online

There are many opportunities for lead generation that law firms can overlook when developing marketing for personal injury lawyers. In an ultra-competitive market, it is important to make every lead count, and develop a sound strategy to cultivate useful leads. Here are ten different tools, tips, and strategies that law firms can use online to help build their ability to generate leads.

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Lawyer Website Blogs: 5 Pitfalls to Avoid

It seems to happen over and over again -- owners of new lawyer website blogs make mistakes proven to lose traffic and decrease search engine rankings. Blogging may be a relatively new art form, but it’s not so new that there aren’t already tried-and-true methods of failure and success. (Article continues below Infographic) Learn from the mistakes of those who’ve gone before you and avoid making the following blunders yourself: 5 Pitfalls to Avoid on Your Lawyer Website Blog 1. Mono-length blog posts. Many search engines index the length of blog posts and look favorably upon varying lengths. They do...

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Designing the Best Law Firm Website: 5 Ways to Improve Your Content & Attract Leads

A well-designed lawyer website is easy to navigate and full of valuable, actionable content. It should be a pleasure to read, and current and prospective clients should be able to easily and quickly find information about the firm. Follow these 5 web design rules to improve your law firm website and convert more visitors into leads.

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How to Beat Bigger Firms with Better Keywords

 Marketing makes all the difference, but the medium is more important than money. Thanks to search engines and social media, the most expensive marketing options aren't necessarily the most effective, because your small law firm may outrank larger competitors online. Instead of spending your marketing budget on advertisements that simply spread your law firm's name and number, invest in a law firm website that proves your authority and attracts clicks and clients with relevant keywords.

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The 5 Best Twitter Apps for Lawyer Website Marketing

Twitter has come to be used in delightfully unexpected ways: to soothe loneliness, disseminate breaking news, provide daily laughs and—of course—to enhance lawyer website marketing. Are you getting as many followers-per-tweet as you think you could? Do you ever suspect that some people use Twitter to their best advantage, and that you aren’t among them? The simplicity of Twitter’s user experience is both its strength and weakness. It's easy to navigate, but lacks many of the tools needed for razor-sharp marketing. Check out the following apps to strengthen your law firm’s Twitter arsenal. 5 Best Twitter Apps for Lawyer Website...

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What Makes a Law Firm Website Different From Other Business Websites?

Launching a website isn’t too difficult. But building a successful website that attracts and converts traffic? That’s not quite as simple. Aim to create your own law firm website and you’ll be faced with plenty of challenges that standard retail businesses don’t need to address. Because a website is the modern day calling card, it should be executed with 100 times more thought than was put into your fancy business cards -- and since your business model focuses on clients and cases instead of customers and products, you’ll need to tailor your web design accordingly. So before you give your...

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How to Market Yourself in Five Seconds

How much can a visitor tell about your website after viewing it for five seconds? See for yourself at Usability Hub’s Five Second Test, a site that provides web designers with feedback from testers who look at the designer’s page for five seconds and then attempt to answer questions about it. (Try it yourself to see what we mean. One click and you’re in as a tester.) Since the average person looks at your homepage for between five and ten seconds before deciding whether to click away, you can’t afford to send anything but your most important messages. So pull...

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Google Analytics, Blog Engagement + More [THE BRIEF]

The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics. 5 Important Ways Your Website Impacts Your Online Marketing Efforts Digital marketing is comprised of various factors, from display advertising to SEO to social media. But at the heart of it all is your website. Connecting With People: How to Be Human With Your Social Marketing To connect with potential clients online, you need to engage with them in a real, human way. Answers to 18 SEO Questions You Were Too Afraid to Ask You...

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How Important Is Blogging for a Law Firm Website?

Not all law-firm marketing strategies are created equal, and every day seems to bring a new “it” system that marketing “gurus” swear is the answer to all your business needs. You can’t try them all, but in an effort to cut out the hype and zero-in on effective tools, some site owners overlook one of the most effective tools out there -- blogging. Blogging for a law firm website can make a big impact on your attorney Internet marketing goals, brand image and profit margins. But at the end of the day, exactly how important is it? Let’s take a...

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