You probably have a favorite client. You deliver for them, they’ve been happy with your services, and they’ve referred you to new clients. You may know how you found them or how they found you through your law firm marketing strategy, but you may not know why they pick you. That begs the question — who is your ideal client and why did they choose you to help them solve their legal matters? Answering this question requires some understanding of horizontal segmentation. There is No Best Lawyer; There Are Only Best Lawyers It is impossible to be the "best lawyer”...
Your end of year to-do list usually includes where to have the big holiday party, how many lights to put up in the office and much to allocate to the law firm marketing budget next year. This year, COVID-19 has altered this list significantly. Here are 7 ways to celebrate the holidays in your law firm during these unprecedented times. 1. Zoom Karaoke Christmas Style - Especially with live concerts largely on hold, the people at your law firm may be more willing than ever to share their best (or their worst) version of “All I Want For Christmas Is...
Content is king in today's digital marketing strategy. Millions of companies, from the largest Fortune 100 corporations to single owner operations on Etsy, are using content marketing to reach out to customers, build a brand, and cement their place in the market.
There are many opportunities for lead generation that law firms can overlook when developing marketing for personal injury lawyers. In an ultra-competitive market, it is important to make every lead count, and develop a sound strategy to cultivate useful leads. Here are ten different tools, tips, and strategies that law firms can use online to help build their ability to generate leads.
It seems to happen over and over again -- owners of new lawyer website blogs make mistakes proven to lose traffic and decrease search engine rankings. Blogging may be a relatively new art form, but it’s not so new that there aren’t already tried-and-true methods of failure and success. (Article continues below Infographic) Learn from the mistakes of those who’ve gone before you and avoid making the following blunders yourself: 5 Pitfalls to Avoid on Your Lawyer Website Blog 1. Mono-length blog posts. Many search engines index the length of blog posts and look favorably upon varying lengths. They do...
A well-designed lawyer website is easy to navigate and full of valuable, actionable content. It should be a pleasure to read, and current and prospective clients should be able to easily and quickly find information about the firm. Follow these 5 web design rules to improve your law firm website and convert more visitors into leads.
Marketing makes all the difference, but the medium is more important than money. Thanks to search engines and social media, the most expensive marketing options aren't necessarily the most effective, because your small law firm may outrank larger competitors online. Instead of spending your marketing budget on advertisements that simply spread your law firm's name and number, invest in a law firm website that proves your authority and attracts clicks and clients with relevant keywords.
Twitter has come to be used in delightfully unexpected ways: to soothe loneliness, disseminate breaking news, provide daily laughs and—of course—to enhance lawyer website marketing. Are you getting as many followers-per-tweet as you think you could? Do you ever suspect that some people use Twitter to their best advantage, and that you aren’t among them? The simplicity of Twitter’s user experience is both its strength and weakness. It's easy to navigate, but lacks many of the tools needed for razor-sharp marketing. Check out the following apps to strengthen your law firm’s Twitter arsenal. 5 Best Twitter Apps for Lawyer Website...
Launching a website isn’t too difficult. But building a successful website that attracts and converts traffic? That’s not quite as simple. Aim to create your own law firm website and you’ll be faced with plenty of challenges that standard retail businesses don’t need to address. Because a website is the modern day calling card, it should be executed with 100 times more thought than was put into your fancy business cards -- and since your business model focuses on clients and cases instead of customers and products, you’ll need to tailor your web design accordingly. So before you give your...
How much can a visitor tell about your website after viewing it for five seconds? See for yourself at Usability Hub’s Five Second Test, a site that provides web designers with feedback from testers who look at the designer’s page for five seconds and then attempt to answer questions about it. (Try it yourself to see what we mean. One click and you’re in as a tester.) Since the average person looks at your homepage for between five and ten seconds before deciding whether to click away, you can’t afford to send anything but your most important messages. So pull...
