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MarketJD Heads to Social Media Marketing World

MarketJD is heading to sunny San Diego for the Social Media Marketing World conference. The event’s being held from the 26th to the 28th and the two days of panel discussions and in-depth presentations look like they’ll give us a lot of insider info we can use to improve our own attorney internet-marketing efforts. Here are the events we’re looking forward to attending: Social Media Marketing World Day 1 Social Media Marketing in 2014: What the Newest Research Reveals. Michael Stelzner, founder of Social Media Examiner and author of Launch will discuss a survey of thousands of social media marketers...

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Why Your IT Person Shouldn’t Build Your Law Firm Website

Consider the big picture: what’s the purpose of your law firm website and internet presence? Firms have different reasons for being on the web. Some want direct leads, most (should) want to demonstrate thought leadership, while more than a few just want a digital identity. Whatever the reason, there is one purpose they all share: defining who your firm is and what differentiates it from the competition. More than ever, prospective clients visit your website to learn about your firm. Without the right information online, that prospect may never call your office. Your firm’s website is more about strategy than...

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Why you should consider email marketing before any other

If you’re not using email marketing to regularly communicate, you’re leaving money on the table. Attracting a new client, one that has no connection to your law firm, is far more expensive than getting repeat business from a former client. Given that, why wouldn’t every experienced lawyer start with email marketing before any other kind? What’s the greatest benefit of marketing to those you’ve served? Trust. Think about your favorite service provider, perhaps your CPA or physician. The longer you’ve been a client, the more positive the interaction, the greater the problem solved, the more trust you place in him...

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What Every Lawyer Should Know About Marketing on Facebook

Facebook is the world's most popular social networking website. The Facebook platform makes it easy for you to connect and share with your connections online, and it has dramatically changed the way many people communicate. As more and more people join Facebook, it has become easier than ever to share updates and experiences, not just on a personal level, but on a corporate level as well. What does this mean for your law firm? It means that you can leverage this powerful social channel to increase the knowledge of your fans and ultimately garner more business for your firm. First,...

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Why Your Firm Needs Google Authorship Now

  With so many social media platforms available, it may seem overwhelming to think about adding another to your repertoire. But if your law firm is not on Google+, it should be. Google is all about content, and Google+ is now the second largest social media network after Facebook. If you or your firm regularly publish content, it only makes sense that you would want to utilize Google+. The new reason: Google Authorship.   What Does Google Authorship Do? Google Authorship is a tool that connects authors (content creators) to their work. Specifically, it will display the author’s information next...

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How to Write the Perfect Blog Post + Ranking Your Content in Google [THE BRIEF]

The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics. How to Write the Perfect Blog Post Writing the perfect blog post is easier than you think. Your headline gets read more than anything else on your website. Learn more about constructing blog posts. 10 Ways to Write Content That Ranks High on Google Want to learn more about SEO (search engine optimization)? Here are 10 awesome tips to get you on your way. Introducing New LinkedIn Company Page Analytics [VIDEO] If you’re using your...

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3 Problems with Your Internet Marketing (and How to Solve Them)

Ever wonder why some law-firm websites bring in a steady stream of qualified prospective clients while others, maybe yours, sit on the sidelines? Any lawyer who has run even a few searches on Google realizes that visibility on the Net, generally speaking, has little to do with the competence or reputation of the attorneys at the firm. What, then, can you do to increase your presence online, attract more traffic, and convert more visitors into paying clients? For starters, I would focus on these three areas: 1. Have a Plan and a Focus; Don’t Be Everything to All People. Remember Marshall...

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How to Reach Clients Through Social + New Features from LinkedIn & Google+ [THE BRIEF]

The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics. A More Personalized LinkedIn Homepage LinkedIn was busy with updates this month, adding more personalized insights to users' homepages, specifically for the features “Who’s Viewed Your Updates” and “You Recently Visited.” Read the about the updates on LinkedIn’s blog. How To Use Google+ Hashtags To Help Your Business [VIDEO] Ever since hashtags (#) were introduced to Google+, marketers have been trying to find the perfect formula to leverage them. Here’s a helpful video on using them to promote your...

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Six Reasons You Should Care About Your LinkedIn Endorsements

You can't help but notice them. By now even the infrequent visitor to LinkedIn has been invited to endorse his connections, in batch or individually. Critics deride the endorsements as inaccurate, irrelevant or without meaning. For those who aren’t familiar, endorsements require little effort on the person making the endorsement. LinkedIn serves up your connections, asking whether you’d like to endorse them for “an area of expertise” that LinkedIn suggests or one you’d type in. Perhaps the ease with which we can endorse our connections minimizes their value. With record numbers of endorsements given, there is no doubt some endorsement...

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