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The Do’s and Don’ts of Blogging for Lawyers: Crafting Content that Gets Noticed

Lawyers spend a lot of their time writing. They draft briefs, pleadings, demand letters, opinion letters, settlement agreements, contracts, wills, trusts and other important instruments. But most of them, in my experience, struggle with writing content for social media and for their blogs in particular. They have learned from marketing experts and some successful rainmaking lawyers that blogging can help to raise their profiles, demonstrate their expertise, drive traffic to their Websites, and introduce them to new prospects and clients.

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