Category Archives: Content Marketing

Lawyer Website Blogs: 5 Pitfalls to Avoid

It seems to happen over and over again — owners of new lawyer website blogs make mistakes proven to lose traffic and decrease search engine rankings. Blogging may be a relatively new art form, but it’s not so new that there aren’t already tried-and-true methods of failure and success. (Article continues below Infographic) Learn from […]

Why you should consider email marketing before any other

If you’re not using email marketing to regularly communicate, you’re leaving money on the table. Attracting a new client, one that has no connection to your law firm, is far more expensive than getting repeat business from a former client. Given that, why wouldn’t every experienced lawyer start with email marketing before any other kind? […]

The Do’s and Don’ts of Blogging for Lawyers: Crafting Content that Gets Noticed

Lawyers spend a lot of their time writing. They draft briefs, pleadings, demand letters, opinion letters, settlement agreements, contracts, wills, trusts and other important instruments. But most of them, in my experience, struggle with writing content for social media and for their blogs in particular. They have learned from marketing experts and some successful rainmaking […]