You probably have a favorite client. You deliver for them, they’ve been happy with your services, and they’ve referred you to new clients. You may know how you found them or how they found you through your law firm marketing strategy, but you may not know why they pick you. That begs the question — […]
It seems to happen over and over again — owners of new lawyer website blogs make mistakes proven to lose traffic and decrease search engine rankings. Blogging may be a relatively new art form, but it’s not so new that there aren’t already tried-and-true methods of failure and success. (Article continues below Infographic) Learn from […]
Not all law-firm marketing strategies are created equal, and every day seems to bring a new “it” system that marketing “gurus” swear is the answer to all your business needs. You can’t try them all, but in an effort to cut out the hype and zero-in on effective tools, some site owners overlook one of […]
If you’re not using email marketing to regularly communicate, you’re leaving money on the table. Attracting a new client, one that has no connection to your law firm, is far more expensive than getting repeat business from a former client. Given that, why wouldn’t every experienced lawyer start with email marketing before any other kind? […]
Lawyers spend a lot of their time writing. They draft briefs, pleadings, demand letters, opinion letters, settlement agreements, contracts, wills, trusts and other important instruments. But most of them, in my experience, struggle with writing content for social media and for their blogs in particular. They have learned from marketing experts and some successful rainmaking […]
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