The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics.
A More Personalized LinkedIn Homepage
LinkedIn was busy with updates this month, adding more personalized insights to users’ homepages, specifically for the features “Who’s Viewed Your Updates” and “You Recently Visited.” Read the about the updates on LinkedIn’s blog.
How To Use Google+ Hashtags To Help Your Business [VIDEO]
Ever since hashtags (#) were introduced to Google+, marketers have been trying to find the perfect formula to leverage them. Here’s a helpful video on using them to promote your firm.
89% of Marketers Say That Social Media Generates More Business Exposure
Social Media Examiner released its 2013 Social Media Marketing Industry Report, asking more than 3,000 marketers “who, what, where, when, and why” on all that is social media marketing. Interesting results included: 64% saw lead generation increase by using social media 6 hours or less per day and 69% of marketers use social media to gather marketplace intelligence.
How to Target Only Your Customers With Facebook
Did you know that you can use Facebook to strategically target your clients only? This article from Social Media Examiner discusses the two ways to use Facebook’s Custom Audiences and how to create your first custom audience to include current clients and prospects.
Stop Linkbait Before It Ruins Content Marketing
In the name of effective content marketing, read this article to learn why you should object to “linkbaiting,” the term used to refer to sensationalized headlines used by brands in their attempt to increase link clicks and site traffic.
QUESTION OF THE MONTH: Why do you think some lawyers shy away from using social media to promote their services?
Let us know in the comments or tweet us with your ideas.
Image source: Business2Community.com