It seems to happen over and over again — owners of new lawyer website blogs make mistakes proven to lose traffic and decrease search engine rankings. Blogging may be a relatively new art form, but it’s not so new that there aren’t already tried-and-true methods of failure and success. (Article continues below Infographic) Learn from […]
Consider the big picture: what’s the purpose of your law firm website and internet presence? Firms have different reasons for being on the web. Some want direct leads, most (should) want to demonstrate thought leadership, while more than a few just want a digital identity. Whatever the reason, there is one purpose they all share: […]
The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics. How to Write the Perfect Blog Post Writing the perfect blog post is easier than you think. Your headline gets read more than anything else on your website. Learn more […]
The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics. A More Personalized LinkedIn Homepage LinkedIn was busy with updates this month, adding more personalized insights to users’ homepages, specifically for the features “Who’s Viewed Your Updates” and “You Recently […]
Lawyers spend a lot of their time writing. They draft briefs, pleadings, demand letters, opinion letters, settlement agreements, contracts, wills, trusts and other important instruments. But most of them, in my experience, struggle with writing content for social media and for their blogs in particular. They have learned from marketing experts and some successful rainmaking […]
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